Privacy Policy

Effective Date: April 16, 2026  ·  Last Updated: April 16, 2026

LeadCatch AI ("Company," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you use our website (leadcatch.homes) and services.

1. Information We Collect

Information You Provide

• Account information: Name, email address, phone number, business name, business address
• Billing information: Payment card details (processed and stored by Stripe; we do not store card numbers)
• Lead source credentials: API keys, webhook URLs, and calendar access tokens for integrating your lead sources
• Communication preferences: How and when you want to receive notifications

Information Collected Automatically

• Usage data: Features used, login frequency, conversation volumes, appointment counts
• Device and browser data: IP address, browser type, operating system, device type
• Cookies: Session cookies for authentication and analytics cookies for improving the Service

Information From Your Leads

• Lead contact data: Name, phone number, email address as provided by the lead through your connected sources
• Conversation data: SMS and email messages exchanged between Alex (our AI) and your leads
• Appointment data: Dates, times, and service types booked through the system

2. How We Use Information

We use collected information to:

• Provide, maintain, and improve the Service
• Send automated messages on your behalf to your leads
• Schedule appointments on your connected calendar
• Process payments and manage your subscription
• Send you service-related communications (onboarding emails, usage reports, billing notices)
• Analyze usage patterns to improve the product
• Comply with legal obligations

We do not sell your personal information or your leads' information to third parties, use your lead data to market to your leads on our behalf, or share lead conversation data with other LeadCatch clients.

3. How We Share Information

We share information only in the following circumstances:

• Service providers: Twilio (SMS delivery), Google (calendar integration), Stripe (payments), Brevo (email), Supabase (data storage), Vercel (hosting). These providers process data on our behalf under contractual obligations.
• Legal requirements: If required by law, regulation, legal process, or governmental request.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.
• With your consent: For any purpose you explicitly authorize.

4. Data Retention

• Active accounts: Data is retained for the duration of your subscription.
• Closed accounts: Lead conversation data is retained for 90 days after account closure, then permanently deleted. Account and billing records are retained for 7 years for tax and legal compliance.
• Lead magnet signups: Email addresses collected through our website are retained until you unsubscribe.

5. Data Security

We implement industry-standard security measures including TLS encryption for all data in transit, encrypted storage for sensitive credentials (API keys, tokens), access controls limiting employee access to customer data, and regular security reviews of third-party integrations. No system is 100% secure. We cannot guarantee absolute security, but we take reasonable measures to protect your data.

6. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or export your personal information, opt out of marketing communications, and withdraw consent for data processing. To exercise any of these rights, email dan@leadcatch.homes. We will respond within 30 days.

7. Cookies

We use essential cookies (required for authentication and core functionality) and analytics cookies (to understand how visitors use our website). You can disable cookies in your browser settings, but some features may not work correctly.

8. Children's Privacy

The Service is not directed to individuals under 18. We do not knowingly collect information from children. If we learn that we have collected data from a child under 18, we will delete it promptly.

9. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act: right to know what personal information is collected and how it is used, right to delete personal information, right to opt out of the sale of personal information (we do not sell personal information), and right to non-discrimination for exercising your rights.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email at least 14 days before taking effect. The "Last Updated" date at the top reflects the most recent revision.

11. Contact

For privacy-related questions or requests, email dan@leadcatch.homes. Address: Franklin, Tennessee, USA.