These Terms of Service ("Terms") constitute a legally binding agreement between LeadCatch, a Tennessee limited liability company ("Company," "we," "us," or "our"), and you, the individual or business entity accessing or using our platform, website, and services ("Client," "you," or "your"). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, do not use the Service.
Text message (SMS) terms. This section applies to anyone who receives a text message from LeadCatch's own business line.
Full program detail — including messages sent from a roofing company's own line — is in our Messaging Policy.
You must be at least 18 years old and authorized to enter into binding contracts on behalf of yourself or your business. By accessing or using the Service, you represent and warrant that you meet these requirements. The Service is intended solely for business use by roofing contractors and home services businesses operating in the United States.
LeadCatch is an AI-powered lead conversion service. We help roofing contractors convert their existing inbound lead flow — from Google Local Service Ads (LSA), website forms, missed calls, and other lead sources — into booked appointments. The Service includes:
The monthly fee is $5,000 (USD) per month. The first monthly fee is due upon execution of the Client Service Agreement and covers LeadCatch's full buildout and go-live, including Twilio number acquisition and configuration, carrier registration of the messaging number (toll-free verification, and A2P 10DLC where a local number is used), Google OAuth integration, DNS configuration, automation workflow build-out, and onboarding session labor. There is no separate setup fee. The second monthly fee is charged thirty-seven (37) days after the Go-Live Date and recurs on that same calendar date each month thereafter. The recurring billing cycle is anchored to the Go-Live Date, not to the execution date of the Client Service Agreement. The thirty-seven (37) day interval is a one-time buffer: it places the second monthly fee seven (7) days after the close of the 30-day Guarantee Period in Section 7, which also runs from the Go-Live Date, and that seven (7) day span is exactly the period within which LeadCatch measures the guarantee and issues any refund due under Section 7.3. The second monthly fee therefore does not fall due until both the Guarantee Period and that measurement-and-refund window have closed. The buffer applies to the second monthly fee only; each subsequent monthly fee falls on that same calendar date in each following month. All fees are stated in and due in United States dollars.
In addition to the monthly fee, Client is charged $500 (USD) per Billable Appointment, as defined in Section 7.1. Per-appointment fees are billed monthly in arrears for Billable Appointments occurring in the preceding calendar month. Each invoice itemizes every per-appointment charge against that appointment's attribution evidence bundle — source channel, the message thread or the call recording and transcript, the ISO-8601 UTC timestamp, and the calendar event ID. The evidence bundle is the record of account for every per-appointment charge, and any dispute as to a charge is resolved from it.
Payments are processed exclusively via Stripe, Inc. By providing payment information, you authorize LeadCatch to charge your payment method on a recurring monthly basis. If a payment fails, the Service is paused immediately while Stripe automatically retries the charge on its standard retry schedule; you are notified and can update your payment method at any time. Service resumes as soon as a payment succeeds. If no payment succeeds once Stripe's retries are exhausted, the account is suspended until payment is received. Suspended accounts are not eligible for the guarantee remedy during the suspension period. Past-due amounts not cured within ten (10) days of suspension accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law, and Client is responsible for reasonable costs of collection, including attorneys' fees.
We reserve the right to modify pricing upon 30 days written notice to existing clients. Clients on active subscriptions will be grandfathered at their current rate for 90 days following any price change announcement.
All subscriptions are month-to-month with no minimum commitment. Client may cancel at any time.
Client may cancel at any time by submitting written notice by email to inquiry@leadcatch.homes with thirty (30) days' notice. Cancellation takes effect at the end of the billing month in which the 30-day notice period ends. There are no early-termination fees. LeadCatch will confirm receipt of cancellation requests within 3 business days.
LeadCatch may terminate Client's access to the Service immediately and without notice if Client: (a) violates any provision of these Terms; (b) uses the Service in a manner that causes harm to third parties, LeadCatch's infrastructure, or other clients; (c) engages in fraudulent or unlawful conduct; or (d) fails to cure a material breach within 10 business days of written notice. LeadCatch may also terminate the Service for convenience upon thirty (30) days' written notice to Client; in that case, Client's sole remedy is a pro-rata refund of any prepaid, unused monthly fees.
LeadCatch guarantees that within the first 30 calendar days following the Go-Live Date ("Guarantee Period"), at least the Guaranteed Appointment Number of Qualified Appointments will be booked through the Service for Client, subject to all conditions, definitions, and exclusions set forth in this Section and in the Client Service Agreement. If fewer are booked, the monthly platform fee actually charged for Client's first month is refunded (Section 7.3). The "Guaranteed Appointment Number" is the number written into the Client Service Agreement at signing, before the Go-Live Date, together with the guarantee tier, every input used to set it, and the record it was taken from. It is set from Client's own verified record of missed calls and of text-message and web-form inquiries not answered the same day (a call log, CRM export, or phone-system report, averaged over the last three full calendar months before signing), either (i) at the number of booked appointments needed to cover the monthly platform fee Client actually paid for the first month, computed from Client's own attendance rate, close rate, and average gross profit per job, or (ii) as a minimum number of appointments set from Client's own missed calls and unanswered inquiries. A guarantee under this Section does not arise where no tier and no Guaranteed Appointment Number were recorded in writing in the Client Service Agreement before the Go-Live Date. During the Guarantee Period, LeadCatch targets a first contact attempt within 60 seconds for each new lead delivered to LeadCatch, and provides a structured, multi-touch automated sequence: a lead that does not respond receives an automated recovery sequence of up to four (4) further touches across SMS and email, on days 1, 3, 7 and 14 after the lead is received, and a lead that replies enters an automated setter conversation in which each inbound message receives a response until an appointment is booked or the lead asks to stop. Response-timing targets are commercially reasonable efforts, not a separate warranty; the sole guarantee is the Guaranteed Appointment Number as stated above.
A "Qualified Appointment" is a booked calendar appointment confirmed by a lead that has passed all five of LeadCatch's pre-qualification criteria, logged with timestamp and source:
Attendance and the guarantee are not the same test. The guarantee is measured once, as a count of appointments booked at the end of the Guarantee Period (Section 7.3); no single appointment stops, pauses or extends it. The guarantee test and the per-appointment fee test are separate, and deliberately so. An appointment the homeowner confirmed and then failed to attend is a Billable Appointment under this Section 7.1 and the $500 per-appointment fee is owed; an appointment the homeowner neither confirmed nor attended is not billable. Securing the attendance of a homeowner who has already confirmed — reminding, re-confirming, rescheduling, and the follow-up call — remains Client's responsibility for fee purposes, as set out below. Whether Client wins the job is not a condition of either the guarantee or the fee: closing remains Client's own sales process, and a homeowner who attends and does not buy is billable, and the appointment counts toward the Guaranteed Appointment Number on the same basis as every other booked Qualified Appointment.
A "Billable Appointment" is an appointment that (a) passed the qualification gate above — decision-maker, service area, genuine project intent, realistic timeline, and valid contact, with pure price-shoppers excluded — (b) is confirmed on Client's connected calendar, and (c) is either attended by the homeowner or is a Confirmed Appointment that the homeowner failed to attend.
Homeowner confirmation. A "Confirmed Appointment" is an appointment for which LeadCatch holds a record of an affirmative confirmation given by the homeowner before the scheduled start time, stored with the UTC timestamp of that confirmation and the channel through which it was given. Confirmation is given by the homeowner selecting the confirmation link in the appointment message, replying to confirm by text message, confirming during a recorded telephone call, or confirming to Client directly where Client records it in the LeadCatch dashboard. LeadCatch having sent a confirmation request is not a confirmation, and the homeowner's silence is never a confirmation. Where no such record exists, the appointment is not a Confirmed Appointment.
Homeowner no-shows. If the homeowner does not attend a booked appointment: (i) where the appointment was a Confirmed Appointment, it is a Billable Appointment and the $500 per-appointment fee is owed. Reminding, re-confirming, rescheduling, and otherwise securing the attendance of a homeowner who has already confirmed is Client's responsibility, and a homeowner who confirms and then fails to attend does not relieve Client of the fee. Whether the homeowner attends is not part of the guarantee measurement. The count under Section 7.3 counts appointments booked; an appointment the homeowner did not attend counts exactly as one the homeowner attended. Attendance governs the per-appointment fee under this Section 7.1 and nothing else.; and (ii) where the appointment was not a Confirmed Appointment — including where LeadCatch was unable to deliver a confirmation request to the homeowner at all — it is not a Billable Appointment, the fee is not owed, and any fee already charged for it is credited to Client. Client must report a homeowner's failure to attend within twenty-four (24) hours of the scheduled start time; where Client does not, the appointment stands as billed. If the homeowner subsequently attends a rescheduled appointment, the original and the rescheduled appointment are together billed once — never both. Client remains responsible for its own sales process: an appointment the homeowner attends is billable whether or not Client wins the job. An appointment that did not pass the qualification gate is not a Billable Appointment, is not billed, and is credited to Client without dispute. The attribution evidence bundle described in Section 4.2 — source channel, message thread or call recording and transcript, ISO-8601 UTC timestamp, and calendar event ID — together with the confirmation record described above, is the record of account for every per-appointment charge, and every dispute regarding a per-appointment charge is resolved from it.
The guarantee arises only if the qualifying condition below was met before execution of the Client Service Agreement, and only if the operational conditions below were met throughout the Guarantee Period. Where the qualifying condition is not met, or Client's verified record does not support a guarantee tier, no guarantee arises under this Section; the Service may still be provided at the fees set out in Section 4 without a guarantee.
Qualifying condition (confirmed before signing):
Operational conditions (maintained throughout the Guarantee Period):
If, at the end of the 30-day Guarantee Period, the number of Qualified Appointments booked through the Service for Client during the Guarantee Period is less than the Guaranteed Appointment Number, and all conditions in Section 7.2 are met, Client's sole and exclusive remedy is a refund of the monthly platform fee actually charged for Client's first month. There is one remedy and no election to make. Client is not required to submit a claim, make an election, or initiate a dispute to receive it, and Client's silence never waives it. LeadCatch will complete the count and issue any refund due within seven (7) days after the end of the Guarantee Period — the same seven (7) day span that the thirty-seven (37) day billing buffer in Section 4.1 is sized against, so that no second monthly fee falls due before the refund question is settled. The refund is of the monthly platform fee only. Any $500 per-appointment fee owed or paid under Section 7.1 for a Billable Appointment during the Guarantee Period remains owed and is not refunded, credited or waived under this Section: those appointments were delivered to Client regardless of the count. Other than that refund, no credits, partial credits, additional damages, or remedies of any kind apply for non-delivery under this Section.
How appointments are counted. The count is the number of appointments booked through the Service onto Client's connected calendar during the Guarantee Period that passed the qualification gate in Section 7.1. Attendance is not a factor in the count — it governs the per-appointment fee under Section 7.1 only. The count of record is LeadCatch's own booking log of appointments booked through the Service; Client can see the same list of appointments in the LeadCatch dashboard and in the written count LeadCatch delivers under this Section. The Guaranteed Appointment Number, its tier, and the inputs and record it was taken from are fixed in writing before the Go-Live Date and are not re-derived afterwards by either party.
No election, no claim window. Because the remedy in this Section 7.3 is a single refund that LeadCatch issues without any claim, there is nothing for Client to elect and no claim for Client to file. The seven (7) day span following the Guarantee Period is LeadCatch's measurement and refund window: LeadCatch counts the Qualified Appointments booked during the Guarantee Period against the recorded Guaranteed Appointment Number, confirms the outcome to Client in writing, and where a refund is due issues it, in each case within that window. Client may request LeadCatch's account data and qualification logs supporting that count at any time, and LeadCatch will respond in writing within two (2) business days. Nothing in this Section requires Client to act in order to preserve the guarantee.
To receive the Service, Client must provide and maintain:
LeadCatch commits to the following performance standards:
Client agrees not to use the Service to:
The Service transmits SMS and email messages on Client's behalf. Client represents and warrants that:
LeadCatch's platform automatically honors STOP/opt-out replies immediately, on receipt. Client indemnifies LeadCatch for any TCPA claims arising from messages sent to leads for whom valid consent was not obtained. See Section 14 (Indemnification).
The Service answers inbound calls to Client's connected business line using an AI-generated voice, and records and transcribes those calls; the recording and transcript are stored and shared with Client to deliver the Service. A recording disclosure is played to the caller at the start of the call, before recording begins. Client authorizes LeadCatch to answer, record, and transcribe calls to Client's connected number on Client's behalf, with such disclosure.
Call-recording consent and automated/AI-caller disclosure requirements vary by state. Client is responsible for informing LeadCatch of any consent or disclosure requirement specific to Client's business, industry, or service area, and for Client's own compliance obligations with respect to calls involving Client's personnel. LeadCatch will configure call-start disclosures as required by applicable law. Client indemnifies LeadCatch for claims arising from (a) Client's failure to inform LeadCatch of a recording or disclosure requirement applicable to Client's business or service area, or (b) recording or monitoring of Client's own personnel, in each case per Section 14.
Except for the specific, written 30-Day Appointment Guarantee set out in Section 7, LeadCatch does not guarantee any specific revenue outcomes, lead conversion rates, close rates, or business results. Results depend on factors outside LeadCatch's control, including Client's inbound lead volume, pricing, responsiveness, and sales process. The Section 7 guarantee applies only where its conditions in Section 7.2 are met, is limited to the number of appointments booked measured against the Guaranteed Appointment Number recorded in the Client Service Agreement, and is limited to the sole and exclusive remedy stated in Section 7.3 (a refund of the monthly platform fee actually charged for Client's first month). Nothing in this Section 13 limits, waives, or qualifies that guarantee, and nothing in Section 7 creates any guarantee of revenue, jobs won, or close rate.
Client agrees to indemnify, defend, and hold harmless LeadCatch, its members, managers, employees, contractors, and agents from and against any and all claims, damages, settlements, penalties, fines, costs, and legal fees (including reasonable attorneys' fees) arising from or relating to:
The Service, including all software, AI models, workflows, templates, copy, designs, documentation, and trade secrets, is the intellectual property of LeadCatch. Client is granted a limited, non-exclusive, non-transferable, revocable license to use the Service solely during the active subscription term and solely for Client's internal business purposes. Client may not copy, modify, create derivative works, or sublicense any component of the Service.
The Service integrates with third-party platforms including Twilio, Brevo, Google Calendar, Stripe, Supabase, Vercel, Anthropic, ElevenLabs, Resend, and Calendly (the full service-provider list is in the Privacy Policy). LeadCatch is not responsible for the availability, performance, or accuracy of any third-party service. Client's use of Google Calendar and any other third-party service integrated with the platform is subject to the respective provider's terms of service.
LeadCatch may update these Terms at any time. Material changes will be communicated to active clients by email at least 14 days before taking effect. Continued use of the Service after updated Terms take effect constitutes Client's acceptance of the changes. Notwithstanding the foregoing, the pricing, fees, Guaranteed Appointment Number, and 30-Day Appointment Guarantee set forth in a signed Client Service Agreement may not be modified except by a written instrument signed by both parties; this Section governs only non-economic operational terms.
These Terms are governed by the laws of the State of Tennessee, without regard to conflict of law principles. Any dispute, claim, or controversy arising out of or relating to these Terms or the Service that cannot be resolved by the parties through good-faith negotiation within 30 days shall be resolved by binding arbitration administered under the rules of the American Arbitration Association (AAA), with arbitration conducted in Nashville, Tennessee. Judgment on the arbitration award may be entered in any court of competent jurisdiction. This arbitration agreement does not preclude either party from seeking injunctive or other equitable relief in a court of competent jurisdiction to prevent irreparable harm.
Class action waiver: Client and LeadCatch each waive any right to participate in class action litigation or class-wide arbitration in connection with any dispute arising under these Terms.
Entire agreement. These Terms, together with the Client Service Agreement and Privacy Policy, constitute the entire agreement between the parties with respect to the Service and supersede all prior or contemporaneous agreements, negotiations, representations, and warranties, whether written or oral, relating to the subject matter hereof.
Severability. If any provision of these Terms is held invalid, illegal, or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, or if it cannot be so modified, severed; the remaining provisions will continue in full force and effect.
Assignment. Client may not assign or transfer these Terms or any rights or obligations hereunder without LeadCatch's prior written consent. LeadCatch may assign these Terms in connection with a merger, acquisition, reorganization, or sale of all or substantially all of its assets. These Terms bind and benefit the parties and their permitted successors and assigns.
Force majeure. LeadCatch is not liable for any delay or failure to perform caused by events beyond its reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, labor disputes, governmental action, internet or telecommunications failures, power outages, or the failure, degradation, or outage of any third-party service or provider (including Twilio, Google, Stripe, Anthropic, ElevenLabs, Brevo, Supabase, or Vercel).
Waiver. No waiver of any provision of these Terms is effective unless in writing, and no failure or delay in exercising any right operates as a waiver of that or any other right.
By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.