These Terms of Service ("Terms") constitute a legally binding agreement between LeadCatch, a Tennessee limited liability company ("Company," "we," "us," or "our"), and you, the individual or business entity accessing or using our platform, website, and services ("Client," "you," or "your"). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, do not use the Service.
Text message (SMS) terms. This section applies to anyone who receives a text message from LeadCatch's own business line.
Full program detail — including messages sent from a roofing company's own line — is in our Messaging Policy.
You must be at least 18 years old and authorized to enter into binding contracts on behalf of yourself or your business. By accessing or using the Service, you represent and warrant that you meet these requirements. The Service is intended solely for business use by roofing contractors and home services businesses operating in the United States.
LeadCatch is an AI-powered lead conversion service. We help roofing contractors convert their existing inbound lead flow — from Google Local Service Ads (LSA), website forms, missed calls, and other lead sources — into booked appointments. The Service includes:
The monthly fee is $5,000 (USD) per month. The first monthly fee is due upon execution of the Client Service Agreement and covers LeadCatch's full buildout and go-live, including Twilio number acquisition and configuration, carrier registration of the messaging number (toll-free verification, and A2P 10DLC where a local number is used), Google OAuth integration, DNS configuration, automation workflow build-out, and onboarding session labor. There is no separate setup fee. The second monthly fee is charged thirty-seven (37) days after the Go-Live Date and recurs on that same calendar date each month thereafter. The recurring billing cycle is anchored to the Go-Live Date, not to the execution date of the Client Service Agreement. The thirty-seven (37) day interval is a one-time buffer: it places the second monthly fee seven (7) days after the close of the 30-day Guarantee Period in Section 7, which also runs from the Go-Live Date, and that seven (7) day span is exactly the period Client has under Section 7.3 to submit a written guarantee claim. The second monthly fee therefore does not fall due until both the Guarantee Period and Client's full claim window have closed. The buffer applies to the second monthly fee only; each subsequent monthly fee falls on that same calendar date in each following month. All fees are stated in and due in United States dollars.
In addition to the monthly fee, Client is charged $500 (USD) per Billable Appointment, as defined in Section 7.1. Per-appointment fees are billed monthly in arrears for Billable Appointments occurring in the preceding calendar month. Each invoice itemizes every per-appointment charge against that appointment's attribution evidence bundle — source channel, the message thread or the call recording and transcript, the ISO-8601 UTC timestamp, and the calendar event ID. The evidence bundle is the record of account for every per-appointment charge, and any dispute as to a charge is resolved from it.
Payments are processed exclusively via Stripe, Inc. By providing payment information, you authorize LeadCatch to charge your payment method on a recurring monthly basis. If a payment fails, the Service is paused immediately while Stripe automatically retries the charge on its standard retry schedule; you are notified and can update your payment method at any time. Service resumes as soon as a payment succeeds. If no payment succeeds once Stripe's retries are exhausted, the account is suspended until payment is received. Suspended accounts are not eligible for the guarantee remedy during the suspension period. Past-due amounts not cured within ten (10) days of suspension accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law, and Client is responsible for reasonable costs of collection, including attorneys' fees.
We reserve the right to modify pricing upon 30 days written notice to existing clients. Clients on active subscriptions will be grandfathered at their current rate for 90 days following any price change announcement.
All subscriptions are month-to-month with no minimum commitment. Client may cancel at any time.
Client may cancel at any time by submitting written notice by email to inquiry@leadcatch.homes with thirty (30) days' notice. Cancellation takes effect at the end of the billing month in which the 30-day notice period ends. There are no early-termination fees. LeadCatch will confirm receipt of cancellation requests within 3 business days.
LeadCatch may terminate Client's access to the Service immediately and without notice if Client: (a) violates any provision of these Terms; (b) uses the Service in a manner that causes harm to third parties, LeadCatch's infrastructure, or other clients; (c) engages in fraudulent or unlawful conduct; or (d) fails to cure a material breach within 10 business days of written notice. LeadCatch may also terminate the Service for convenience upon thirty (30) days' written notice to Client; in that case, Client's sole remedy is a pro-rata refund of any prepaid, unused monthly fees.
LeadCatch guarantees that within the first 30 calendar days following the Go-Live Date ("Guarantee Period"), Client will receive at least one (1) Qualified Appointment attended by the homeowner, subject to all conditions, definitions, and exclusions set forth in this Section and in the Client Service Agreement. During the Guarantee Period, LeadCatch targets a first contact attempt within 60 seconds for each new lead delivered to LeadCatch, and provides a structured, multi-touch automated sequence: a lead that does not respond receives an automated recovery sequence of up to four (4) further touches across SMS and email, on days 1, 3, 7 and 14 after the lead is received, and a lead that replies enters an automated setter conversation in which each inbound message receives a response until an appointment is booked or the lead asks to stop. Response-timing targets are commercially reasonable efforts, not a separate warranty; the sole guarantee is at least one (1) Qualified Appointment attended by the homeowner as stated above.
A "Qualified Appointment" is a booked calendar appointment confirmed by a lead that has passed all five of LeadCatch's pre-qualification criteria, logged with timestamp and source:
Attendance. A Qualified Appointment discharges LeadCatch's obligation under this Section 7 only when the homeowner attends it. A booked Qualified Appointment the homeowner does not attend does not satisfy the guarantee and does not stop, pause, or extend the running of the Guarantee Period, whether or not the homeowner confirmed it. Securing the attendance of a homeowner who has already confirmed — reminding, re-confirming, rescheduling, and the follow-up call — remains Client's responsibility for fee purposes, as set out below. The guarantee test and the per-appointment fee test are separate, and deliberately so. An appointment the homeowner confirmed and then failed to attend is a Billable Appointment under this Section 7.1 and the $500 per-appointment fee is owed, but it does not satisfy the guarantee; an appointment the homeowner neither confirmed nor attended is neither billable nor guarantee-satisfying. Whether Client wins the job is not a condition of either the guarantee or the fee: closing remains Client's own sales process, and a homeowner who attends and does not buy both satisfies the guarantee and is billable.
A "Billable Appointment" is an appointment that (a) passed the qualification gate above — decision-maker, service area, genuine project intent, realistic timeline, and valid contact, with pure price-shoppers excluded — (b) is confirmed on Client's connected calendar, and (c) is either attended by the homeowner or is a Confirmed Appointment that the homeowner failed to attend.
Homeowner confirmation. A "Confirmed Appointment" is an appointment for which LeadCatch holds a record of an affirmative confirmation given by the homeowner before the scheduled start time, stored with the UTC timestamp of that confirmation and the channel through which it was given. Confirmation is given by the homeowner selecting the confirmation link in the appointment message, replying to confirm by text message, confirming during a recorded telephone call, or confirming to Client directly where Client records it in the LeadCatch dashboard. LeadCatch having sent a confirmation request is not a confirmation, and the homeowner's silence is never a confirmation. Where no such record exists, the appointment is not a Confirmed Appointment.
Homeowner no-shows. If the homeowner does not attend a booked appointment: (i) where the appointment was a Confirmed Appointment, it is a Billable Appointment and the $500 per-appointment fee is owed. Reminding, re-confirming, rescheduling, and otherwise securing the attendance of a homeowner who has already confirmed is Client's responsibility, and a homeowner who confirms and then fails to attend does not relieve Client of the fee. That appointment does not, however, satisfy the 30-day guarantee in this Section 7, and it does not stop, pause, or extend the Guarantee Period or end free continuation under Section 7.3; and (ii) where the appointment was not a Confirmed Appointment — including where LeadCatch was unable to deliver a confirmation request to the homeowner at all — it is not a Billable Appointment, the fee is not owed, and any fee already charged for it is credited to Client. Client must report a homeowner's failure to attend within twenty-four (24) hours of the scheduled start time; where Client does not, the appointment stands as billed. If the homeowner subsequently attends a rescheduled appointment, the original and the rescheduled appointment are together billed once — never both. Client remains responsible for its own sales process: an appointment the homeowner attends is billable whether or not Client wins the job. An appointment that did not pass the qualification gate is not a Billable Appointment, is not billed, and is credited to Client without dispute. The attribution evidence bundle described in Section 4.2 — source channel, message thread or call recording and transcript, ISO-8601 UTC timestamp, and calendar event ID — together with the confirmation record described above, is the record of account for every per-appointment charge, and every dispute regarding a per-appointment charge is resolved from it.
The guarantee applies only if Client has met all of the following conditions throughout the Guarantee Period:
If LeadCatch fails to deliver at least one (1) Qualified Appointment attended by the homeowner within the 30-day Guarantee Period and all conditions in Section 7.2 are met, Client elects one of two remedies: (a) a full refund of the first monthly fee ($5,000) and termination, or (b) LeadCatch continues to work at no charge until the first Qualified Appointment attended by the homeowner. Where remedy (a) is elected, the refund is of the first monthly fee only. Because the guarantee turns on attendance while the per-appointment fee turns on confirmation, a Confirmed Appointment the homeowner did not attend may have occurred during the Guarantee Period without satisfying the guarantee; any $500 per-appointment fee owed for such an appointment under Section 7.1 remains owed and is not refunded under this Section. Where remedy (b) is elected, the monthly fee is suspended for the duration of that remedy: no monthly charge is issued, and no monthly invoice becomes payable, for any period during which remedy (b) is in effect. Monthly billing resumes on the date the first Qualified Appointment is attended by the homeowner, and the recurring monthly cycle is re-anchored to that date, so the next monthly fee falls on that same calendar date each month thereafter; a booked appointment the homeowner does not attend does not end remedy (b) and does not resume monthly billing, whether or not the homeowner confirmed it. The appointment that ends remedy (b) — the first Qualified Appointment the homeowner attends — is a Billable Appointment for definitional and evidence-bundle purposes, but no per-appointment fee is charged for that specific appointment; the standard $500 per-appointment fee, billed monthly in arrears per Section 4.2, applies to every Billable Appointment after it. To claim the remedy, Client must submit a written request to inquiry@leadcatch.homes within seven (7) days after the end of the Guarantee Period; Where remedy (b) applies, Client is additionally granted three (3) appointment credits on the date monthly billing resumes. Each credit waives in full the $500 per-appointment fee for one Billable Appointment occurring after billing resumes, and the three credits are in addition to the appointment that ends remedy (b). The credits expire ninety (90) calendar days after monthly billing resumes; any credit unspent when that period closes is void and is not extended, banked, refunded, or converted into any other credit or payment, and the ninety (90) day period is not tolled or extended. Other than those three credits, the elected remedy is the sole and exclusive financial remedy for guarantee non-delivery, and no further credits or partial credits apply.
Election deadline and effect of silence. The seven (7) day written window above is the window in which Client must elect between remedy (a) and remedy (b). It is the same seven (7) day span that the thirty-seven (37) day billing buffer in Section 4.1 is sized against, so no second monthly fee falls due before that window closes. An election, once submitted in writing, is final and may not be changed. If Client submits no written election within that window, Client is deemed to have elected remedy (b) — free continuation with the monthly fee suspended — and remedy (a), refund of the first monthly fee and termination, is waived. Silence never waives the guarantee itself; it waives only Client's choice of the refund, and the remedy that costs Client nothing applies by default. A deemed election of remedy (b) takes effect as of the end of the Guarantee Period, and LeadCatch will confirm it in writing within two (2) business days after the close of the election window. While remedy (b) is in effect, whether elected expressly or by deemed election, LeadCatch will not terminate the Service for convenience under Section 5.3; LeadCatch may terminate during that period only for cause under that same Section 5.3. LeadCatch will review Client's account data and qualification logs and respond in writing within two (2) business days of receiving a claim, and where remedy (a) is due, will issue the refund within five (5) business days of that response.
To receive the Service, Client must provide and maintain:
LeadCatch commits to the following performance standards:
Client agrees not to use the Service to:
The Service transmits SMS and email messages on Client's behalf. Client represents and warrants that:
LeadCatch's platform automatically honors STOP/opt-out replies immediately, on receipt. Client indemnifies LeadCatch for any TCPA claims arising from messages sent to leads for whom valid consent was not obtained. See Section 14 (Indemnification).
The Service answers inbound calls to Client's connected business line using an AI-generated voice, and records and transcribes those calls; the recording and transcript are stored and shared with Client to deliver the Service. A recording disclosure is played to the caller at the start of the call, before recording begins. Client authorizes LeadCatch to answer, record, and transcribe calls to Client's connected number on Client's behalf, with such disclosure.
Call-recording consent and automated/AI-caller disclosure requirements vary by state. Client is responsible for informing LeadCatch of any consent or disclosure requirement specific to Client's business, industry, or service area, and for Client's own compliance obligations with respect to calls involving Client's personnel. LeadCatch will configure call-start disclosures as required by applicable law. Client indemnifies LeadCatch for claims arising from (a) Client's failure to inform LeadCatch of a recording or disclosure requirement applicable to Client's business or service area, or (b) recording or monitoring of Client's own personnel, in each case per Section 14.
LeadCatch does not guarantee any specific revenue outcomes, lead conversion rates, close rates, or business results. Results depend on factors outside LeadCatch's control, including Client's inbound lead volume, pricing, responsiveness, and sales process.
Client agrees to indemnify, defend, and hold harmless LeadCatch, its members, managers, employees, contractors, and agents from and against any and all claims, damages, settlements, penalties, fines, costs, and legal fees (including reasonable attorneys' fees) arising from or relating to:
The Service, including all software, AI models, workflows, templates, copy, designs, documentation, and trade secrets, is the intellectual property of LeadCatch. Client is granted a limited, non-exclusive, non-transferable, revocable license to use the Service solely during the active subscription term and solely for Client's internal business purposes. Client may not copy, modify, create derivative works, or sublicense any component of the Service.
The Service integrates with third-party platforms including Twilio, Brevo, Google Calendar, Stripe, Supabase, Vercel, Anthropic, ElevenLabs, Resend, and Calendly (the full service-provider list is in the Privacy Policy). LeadCatch is not responsible for the availability, performance, or accuracy of any third-party service. Client's use of Google Calendar and any other third-party service integrated with the platform is subject to the respective provider's terms of service.
LeadCatch may update these Terms at any time. Material changes will be communicated to active clients by email at least 14 days before taking effect. Continued use of the Service after updated Terms take effect constitutes Client's acceptance of the changes. Notwithstanding the foregoing, the pricing, fees, and 30-day appointment guarantee set forth in a signed Client Service Agreement may not be modified except by a written instrument signed by both parties; this Section governs only non-economic operational terms.
These Terms are governed by the laws of the State of Tennessee, without regard to conflict of law principles. Any dispute, claim, or controversy arising out of or relating to these Terms or the Service that cannot be resolved by the parties through good-faith negotiation within 30 days shall be resolved by binding arbitration administered under the rules of the American Arbitration Association (AAA), with arbitration conducted in Nashville, Tennessee. Judgment on the arbitration award may be entered in any court of competent jurisdiction. This arbitration agreement does not preclude either party from seeking injunctive or other equitable relief in a court of competent jurisdiction to prevent irreparable harm.
Class action waiver: Client and LeadCatch each waive any right to participate in class action litigation or class-wide arbitration in connection with any dispute arising under these Terms.
Entire agreement. These Terms, together with the Client Service Agreement and Privacy Policy, constitute the entire agreement between the parties with respect to the Service and supersede all prior or contemporaneous agreements, negotiations, representations, and warranties, whether written or oral, relating to the subject matter hereof.
Severability. If any provision of these Terms is held invalid, illegal, or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, or if it cannot be so modified, severed; the remaining provisions will continue in full force and effect.
Assignment. Client may not assign or transfer these Terms or any rights or obligations hereunder without LeadCatch's prior written consent. LeadCatch may assign these Terms in connection with a merger, acquisition, reorganization, or sale of all or substantially all of its assets. These Terms bind and benefit the parties and their permitted successors and assigns.
Force majeure. LeadCatch is not liable for any delay or failure to perform caused by events beyond its reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, labor disputes, governmental action, internet or telecommunications failures, power outages, or the failure, degradation, or outage of any third-party service or provider (including Twilio, Google, Stripe, Anthropic, ElevenLabs, Brevo, Supabase, or Vercel).
Waiver. No waiver of any provision of these Terms is effective unless in writing, and no failure or delay in exercising any right operates as a waiver of that or any other right.
By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.